Social platform or fantasy world? - A mixed methods approach to the study of social interaction in World of Warcraft

The purpose of this study was to investigate massively-multiplayer online role-playing games from the social interactionist perspective. The aim was to chart the social interaction within the game environment as well build upon previous known findings concerning player's in-game preferences as well as the sociability of the game environment. The questions addressed by this study were: - How does the social interaction within World of...