The evaluability bias in charitable giving: Saving administration costs or saving lives?
Abstract
We describe the "evaluability bias": the tendency to weight the importance of an attribute in proportion to its ease of evaluation. We propose that the evaluability bias influences decision making in the context of charitable giving: people tend to have a strong preference for charities with low overhead ratios (lower administrative expenses) but not for charities with high cost-effectiveness (greater number of saved lives per dollar), because...
Paper Details
Title
The evaluability bias in charitable giving: Saving administration costs or saving lives?
Published Date
Jul 1, 2014
Journal
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