Counting the cost of fast access: using discrete choice experiments to elicit preferences in general practice

In publicly provided healthcare systems, when limited resources are coupled with unlimited demand, decisions have to be made about the efficient allocation of scarce resources. This raises questions of how services should be provided (for example, should breast cancer patients be prescribed Trastuzumab®? Should there be an increased role for pharmacists in prescribing?) through to the optimal provision and financing of health care (for example,...