Store Atmospherics: A Multisensory Perspective
Volume: 31, Issue: 7, Pages: 472 - 488
Published: Jun 9, 2014
Abstract
Store atmospherics affect consumer behavior. This message has created a revolution in sensory marketing techniques, such that across virtually every product category, retailers and manufacturers seek to influence the consumer's “sensory experience.” The key question is how should a company design its multisensory atmospherics in store to ensure that the return on its investment is worthwhile? This paper reviews the scientific evidence related to...
Paper Details
Title
Store Atmospherics: A Multisensory Perspective
Published Date
Jun 9, 2014
Volume
31
Issue
7
Pages
472 - 488
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