Corporate Brand Image According To Consumer Personality Characteristics
Volume: 6, Issue: 20, Pages: 36 - 45
Published: Jan 1, 2014
Abstract
The aim of this study was to compare and contrast the assessments on corporate brand image according to consumer personality characteristics and on its dimensions. For this purpose of the study, differences among the assessments on corporate brand image and its dimensions according to consumer personality characteristics and their demographic characteristics were analysed through t-test, variance analysis and Welch test on the data acquired from...
Paper Details
Title
Corporate Brand Image According To Consumer Personality Characteristics
Published Date
Jan 1, 2014
Volume
6
Issue
20
Pages
36 - 45
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