Corporate social responsibility : corporate reputation, business performance and public liability

Pages: 309 - 319
Published: Jan 1, 2009
Abstract
Corporate Social Responsibility (CSR) may be viewed as a business strategy rather than a philanthropic concept. The increasing use of CSR as a corporate core strategy, in reaction to consumers‘ growing sentiments, can influence aggregate consumption and consumers‘ quality of life. As such, CSR would be of interest to the policy makers and may become subject to corporate governance and control mechanism. CSR is largely unregulated. Reliance on...
Paper Details
Title
Corporate social responsibility : corporate reputation, business performance and public liability
Published Date
Jan 1, 2009
Pages
309 - 319
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