Illumination in times of Uncertainty: Fifty Shades of Innovation for Societal Impact

Innovate or die. This observation is nothing new; yet it is probably more true and topical than ever. Over the last decades, innovation has expanded in an unprecedented manner and is now part of most firms’ strategies, if not the nexus of their strategies. Originally, mainly centred around the introduction of manufactured novelties, innovation is now perceived and depicted by as many adjectives, categories and attributes as one can think of:...