“LuXurY” hotel loyalty – a comparison of Chinese Gen X and Y tourists to Macau

Purpose; – This study aims to investigate generational disparities of Chinese Generation (Gen) X and Y tourists by examining their loyalty determinants in a luxury hotel setting. Design/methodology/approach – A survey of five-star hotel guests in Macau yielded 285 complete responses. Structural equation modeling was used to test the quality-loyalty framework through the mediating roles of perceived value and satisfaction, with a multi-group...