Measuring Social Value Orientation
Abstract
Narrow self-interest is often used as a simplifying assumption when studying people making decisions in social contexts. Nonetheless, people exhibit a wide range of different motivations when choosing unilaterally among interdependent outcomes. Measuring the magnitude of the concern people have for others, sometimes called Social Value Orientation (SVO), has been an interest of many social scientists for decades and several different measurement...
Paper Details
Title
Measuring Social Value Orientation
Published Date
Jan 1, 2011
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