Effects of Warranty on Purchase Decision of Electronic Products: An Empirical Research from the Perspective of Bangladesh
Abstract
Warranty can be defined as a part of the common law system that states and assures the consumers that a product or service is fit for the purpose for which it is sold. This study focuses on effects of warranty in the purchase decision of electronic products in Bangladesh. After conducting an effective exploratory research to gain initial idea and knowledge, the study proceeded further to draw a conclusion about the research topic. Through the...
Paper Details
Title
Effects of Warranty on Purchase Decision of Electronic Products: An Empirical Research from the Perspective of Bangladesh
Published Date
Nov 15, 2011
Volume
1
Issue
1
Pages
13 - 23
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