Analyzing the cultural content of web sites
Abstract
Purpose – To explore the depiction of cultural values on international web sites.Design/methodology/approach – To measure cultural content on the web Singh and Matsuo's conceptual framework was used. Content analysis was used to study the cultural content on web sites from China, India, Japan and the US.Findings – The results indicate that local web sites of India, China, Japan and US not only reflect cultural values of the country of their...
Paper Details
Title
Analyzing the cultural content of web sites
Published Date
Apr 1, 2005
Volume
22
Issue
2
Pages
129 - 146
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Notes
History