Effects of Construal Level on Omission Detection and Multiattribute Evaluation
Abstract
Research has demonstrated that consumers are commonly insensitive to missing information and that this insensitivity can lead them to form strong beliefs and evaluations on the basis of weak evidence. A growing body of research has shown that sensitivity to omissions can be heightened and that this increased sensitivity results in more appropriate evaluations. Expanding on this, the current research finds that the level of abstraction by which a...
Paper Details
Title
Effects of Construal Level on Omission Detection and Multiattribute Evaluation
Published Date
Oct 9, 2014
Journal
Volume
31
Issue
11
Pages
992 - 1007
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