Using internal marketing to improve organizational commitment and service quality

tsai y. & wu s.-w. (2011) Using internal marketing to improve organizational commitment and service quality. Journal of Advanced Nursing67(12), 2593–2604. Aim. The purpose of this article was to explore the structural relationships among internal marketing, organizational commitment and service quality and to practically apply the findings. Background. Internal marketing is a way to assist hospitals in improving the quality of the services that...