The Effects of Corporate Social Responsibility on Purchase Intention: The Mediating Effects of Brand Attachment and Brand Image

We explore how the corporate social responsibility (CSR) activities of a brand can affect consumers' purchase intention. We investigate the effects of CSR on brand attachment, brand image, and purchase intention; the effects of brand attachment and brand image on purchase intention; and the mediating effects of brand attachment and brand image on the relationship between CSR and consumer purchase intention. The empirical results support the...