Monetizing Free Apps with iAd and Other In-App Advertising Opportunities

Published on Jan 1, 2014
· DOI :10.1007/978-1-4302-6239-8_7
Taylor Pierce4
Estimated H-index: 4
,
Dave Wooldridge3
Estimated H-index: 3
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Abstract
Mobile advertising is widely perceived as the next great marketing frontier, with advertisers racing to target that growing audience. In this chapter, the world of in-app advertising is thoroughly examined, educating you on the mobile ad networks available for iOS apps and the value of tracking usage through in-app analytics. Alternative advertising models, such as sponsorships and product placement deals, are also explored.
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