Is your company ready for one-to-one marketing?
Abstract
One-to-one marketing, also known as relationship marketing, promises to increase the value of your customer base by establishing a learning relationship with each customer. The customer tells you of some need, and you customize your product or service to meet it. Every interaction and modification improves your ability to fit your product to the particular customer. Eventually, even if a competitor offers the same type of service, your customer...
Paper Details
Title
Is your company ready for one-to-one marketing?
Published Date
May 27, 1999
Journal
Volume
77
Issue
1
Pages
151 - 60
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Notes
History