Structural equation modelling in marketing and business research

Volume: 47, Pages: 115 - 152
Published: Apr 11, 2013
Abstract
Purpose – Structural equation modelling (SEM) is a method that is very frequently applied by marketing and business researchers to assess empirically new theoretical proposals articulated by means of complex models. It is, therefore, a logical thought that the quality of the new advances in marketing and business theory depends, in part, on how well SEM is applied. This study aims to conduct an extensive review and empirical analysis of a broad...
Paper Details
Title
Structural equation modelling in marketing and business research
Published Date
Apr 11, 2013
Volume
47
Pages
115 - 152
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