The effect of pre-entry information on relational outcomes in franchising: Model conceptualisation and gender comparison
Abstract
Purpose – The purpose of this paper is to examine how pre-entry franchising information (i.e. franchisor-provided) influences the confirmation (or not) of franchisees' pre-entry expectations and their subsequent assessment of trust in their franchisor. Relationships with outcome variables, such as perceived conflict and relational satisfaction, are also examined. Finally, the authors compare their hypothesised model across male and female...
Paper Details
Title
The effect of pre-entry information on relational outcomes in franchising: Model conceptualisation and gender comparison
Published Date
Jul 23, 2014
Volume
48
Issue
1
Pages
193 - 217
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