Measuring blog service innovation in social media services
Abstract
Purpose – Blog is a web-based social activity that has become mainstream media. The purpose of this paper is to develope a measurement instrument for assessing blog service innovation, which social media services providers and bloggers can use to promote blog functions and to ensure high quality blog services. Design/methodology/approach – The study adopted both qualitative and quantitative research methods and performed four steps of scale...
Paper Details
Title
Measuring blog service innovation in social media services
Published Date
Jan 28, 2014
Journal
Volume
24
Issue
1
Pages
110 - 128
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