Building company reputation and brand equity through CSR: the mediating role of trust
Volume: 33, Issue: 6, Pages: 840 - 856
Published: Sep 8, 2015
Abstract
Purpose – The purpose of this paper is to investigate the effect of corporate social responsibility (CSR) initiatives on the two marketing outcomes - corporate reputation (CR) and brand equity (BE), based on the perception of consumers regarding banks in India. Design/methodology/approach – A survey of banking consumers was carried out, resulting in 303 valid responses. In order to address research objectives and test the hypothesis, structural...
Paper Details
Title
Building company reputation and brand equity through CSR: the mediating role of trust
Published Date
Sep 8, 2015
Volume
33
Issue
6
Pages
840 - 856
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History