Making sense of overconfidence in market entry
Abstract
Entrepreneurs are often described as overconfident (or at least very confident), even when entering difficult markets. However, recent laboratory findings suggest that difficult tasks tend to produce underconfidence. How do entrepreneurs maintain confidence in difficult tasks? Our two laboratory experiments and one archival study reconcile the literature by distinguishing types of overconfidence and identifying what type is most prominent in...
Paper Details
Title
Making sense of overconfidence in market entry
Published Date
Nov 8, 2013
Journal
Volume
36
Issue
1
Pages
1 - 18
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