Export information use in small and medium‐sized industrial companies: An application of Diamantopoulos’ and Souchon's scale

Volume: 20, Issue: 1, Pages: 44 - 66
Published: Feb 1, 2003
Abstract
This study focuses on the use of export marketing information in small and medium‐sized enterprises (SMEs), an area that has previously attracted little academic research attention. It reports on the application of scales measuring instrumental/conceptual and symbolic export information use, using a random sample of UK exporters, to SME exporters of engineering and IT products. The results show that the scales are applicable within the specific...
Paper Details
Title
Export information use in small and medium‐sized industrial companies: An application of Diamantopoulos’ and Souchon's scale
Published Date
Feb 1, 2003
Volume
20
Issue
1
Pages
44 - 66
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