Impact of Corporate Social Responsibility on Brand Image: A Study on Telecom Brands
Abstract
In recent years, corporate social responsibility has gained much attention of researcher and professionals. A number of studies have been conducted to determine the impact of corporate social responsibility on different dimensions of organizations that includes investment, corporate image, sales and corporate branding. In Pakistan, only MNCs are implementing the concept of corporate social responsibility. In recent study, the impact of corporate...
Paper Details
Title
Impact of Corporate Social Responsibility on Brand Image: A Study on Telecom Brands
Published Date
Jan 1, 2014
Journal
Volume
4
Issue
21
Pages
84 - 89
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Notes
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