Assessing the maximum level of customer satisfaction in grocery stores
Volume: 39, Issue: 7, Pages: 504 - 521
Published: Jun 7, 2011
Abstract
Purpose This paper aims to establish the main factors that underlie store attributes, to examine which exert the greatest influences on the achievement of a maximum level of customer satisfaction. This study seeks to determine if there are significant differences not only in the factor compositions but also in their influence on customer satisfaction, depending on the country of residence of focal customers. Design/methodology/approach The test...
Paper Details
Title
Assessing the maximum level of customer satisfaction in grocery stores
Published Date
Jun 7, 2011
Volume
39
Issue
7
Pages
504 - 521
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