Agent Based Customer Modelling

Published: Mar 1, 1999
Abstract
Understanding the rate of adoption of a telecommunications service in a population of customers is of prime importance to ensure that appropriate network capacity is provided to maintain quality of service. This problem goes beyond assessing the demand for a product based on usage and requires an understanding of how consumers learn about a service and evaluate its worth. Field studies have shown that word of mouth recommendations and knowledge...
Paper Details
Title
Agent Based Customer Modelling
Published Date
Mar 1, 1999
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