Why We Buy the Science of Shopping

Volume: 25, Issue: 2, Pages: 34
Published: Apr 1, 2000
Abstract
Do you ever wonder if others react in the same way that you do to what they find in a store? Wouldn't it be interesting to have some way of knowing how others view the retail shopping experience and, if you are a retailer, wouldn't it be nice to know what you might do in your store to increase store traffic and to have that store traffic translate into an increase in store sales? To get these types of answers, one could hire consultants to study...
Paper Details
Title
Why We Buy the Science of Shopping
Published Date
Apr 1, 2000
Volume
25
Issue
2
Pages
34
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