EARNING M-ONEY - A SITUATION BASED APPROACH FOR MOBILE BUSINESS MODELS

Current mobile business models for mobile commerce do not seem promising with regard to substan- tial revenue streams for mobile network operators as well as mobile service providers. Today's set- tings require customers to invest into data transmission before being able to enter a mobile service, i.e. they are forced to pay for all data transmitted regardless whether this data is valuable content or just unwanted marketing messages. In this...