Impact of Customer Relationship Management on Brand Equity: Private Hospitals in Jaffna
Volume: 7, Issue: 4, Pages: 69 - 79
Published: Jan 1, 2015
Abstract
The primary aim of the study is to find out the impact of customer relationship management on brand equity private hospitals in Jaffna city, Sri Lanka. The study was carried out independent sample t- test, one way ANOVA (f- test) and multiple regressions to test the operational hypotheses. The survey method used in this study is a questionnaire and a total of 127 usable responses were obtained using convenience sampling technique. Finding...
Paper Details
Title
Impact of Customer Relationship Management on Brand Equity: Private Hospitals in Jaffna
Published Date
Jan 1, 2015
Volume
7
Issue
4
Pages
69 - 79
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