Increasing customers' loyalty in a skiing resort

Purpose The purpose of this paper is three‐fold: first, to propose a model for measuring service quality in a skiing resort; second, to investigate the contribution of place attachment on the prediction of customers' loyalty, and third, to examine the influence of service quality on the development of place attachment. Design/methodology/approach A total of 264 ( n =264) recreational skiers participated in the study, and filled the...