Managing Public Relationships via Corporate Blogs

Published: Jan 1, 2015
Abstract
This research explored the organization’s public relationship management practices in corporate blogs on the web. Content analyses of corporate blogs of large Korean firms over two years in a longitudinal design revealed that relationship management strategies of openness, positivity and sharing of tasks were featured relatively strongly, whereas networking, access, and assurances were enacted relatively weakly. Further, most Korean corporate...
Paper Details
Title
Managing Public Relationships via Corporate Blogs
Published Date
Jan 1, 2015
Journal
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