Consumer segmentation based on food-category attribute importance: The relation with healthiness and sustainability perceptions
Abstract
Sustainability issues pose an important challenge to contemporary dietary patterns. Scientists more and more emphasize the importance of consumers shifting their dietary patterns towards consumption levels that are not only healthy but simultaneously consider sustainability. Therefore, the aim of the current study is to identify consumer segments based on importance consumers attach to a range of food-category attributes, with a special focus on...
Paper Details
Title
Consumer segmentation based on food-category attribute importance: The relation with healthiness and sustainability perceptions
Published Date
Mar 1, 2016
Journal
Volume
48
Pages
99 - 106
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