Innovativeness in food small business: What is its relationship with marketing?

Volume: 57, Issue: 10, Pages: 474 - 483
Published: Feb 11, 2018
Abstract
Small businesses often do not have a sufficient capacity to put the appropriate r&D activities into action. never- theless, they are able to be innovative towards their products, processes, distribution channels, and geographical markets. Therefore, even for small and medium-sized enterprises (SMEs), the level of innovativeness can be high. The literature shows that the firm marketing capabilities are very important for innovation in the food...
Paper Details
Title
Innovativeness in food small business: What is its relationship with marketing?
Published Date
Feb 11, 2018
Volume
57
Issue
10
Pages
474 - 483
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