The Impact of Marketing Research Activity on SME Export Performance: Evidence from the UK

Volume: 37, Issue: 2, Pages: 63
Published: Apr 1, 1999
Abstract
Belief in the value of information for enhancing decisions by reducing uncertainty has increasingly led to the consensus that the growth and even survival of today's business entities will depend on their strategies for handling and processing information (Deshpande and Zaltman 1982; Turner 1991; Glazer 1991). Equally, in marketing literature, although there are examples of successful marketing decisions being taken on the basis of intuition and...
Paper Details
Title
The Impact of Marketing Research Activity on SME Export Performance: Evidence from the UK
Published Date
Apr 1, 1999
Volume
37
Issue
2
Pages
63
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.