Examining Location-Based Services Usage from the Perspectives of Unified Theory of Acceptance and Use of Technology and Privacy Risk

Volume: 13, Issue: 2, Pages: 135
Published: May 1, 2012
Abstract
As an emerging service, location-based services (LBS) have not received wide adoption among users. Drawing on both perspectives of Unified Theory of Acceptance and Use of Technology (UTAUT) and privacy risk, this research examined user adoption of LBS. We conducted data analysis with structural equation modeling. The results indicated that usage intention is affected by both enablers such as performance expectancy and inhibitors such as...
Paper Details
Title
Examining Location-Based Services Usage from the Perspectives of Unified Theory of Acceptance and Use of Technology and Privacy Risk
Published Date
May 1, 2012
Volume
13
Issue
2
Pages
135
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