An Investigation of Innov Ativeness and Early Product Adoption among Teenagers

Abstract
Marketers have always been interested in the motivations and behavior of teenagers because of their perceived willingness to try new products and ideas. The primary objective of this paper is to examine teenage innovativeness across age groups and socio-economic backgrounds and to determine if they subscribe to the category of early product...
Paper Details
Title
An Investigation of Innov Ativeness and Early Product Adoption among Teenagers
Published Date
Jan 1, 2015
Pages
17 - 25
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.