Abstract
The web 2.0 has given the consumer more power in the relationship with companies. Several websites have emerged where consumers can share the experiences they have with the brand. In recent years, there is an increase in brand websites where consumers can ventilate their extreme negative feelings about the brand. Brand hate can be a serious risk for companies, since it can damage the brand image and reputation of the company. To limit the...
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History