David Bednall
Deakin University
AdvertisingEngineeringBusinessPsychologyMarketingPolitical scienceMarketing managementInterviewMarket researchCustomer analyticsMobile phoneResponse rate (survey)Service (business)Customer advocacyReturn on marketing investmentPublic relationsSample (statistics)Marketing researchKnowledge managementCustomer intelligenceSocial psychologyMarketing strategy
71Publications
8H-index
249Citations
Publications 70
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#1David Bednall (Deakin University)H-Index: 8
#2Harmen Oppewal (Monash University, Clayton campus)H-Index: 34
Last. Cuc Nguyen (Deakin University)H-Index: 6
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Purpose This paper aims to discover how consumers process an innovative set of systematically varied service trial offers and how this affects their learning and interaction as precursors to customer engagement. Design/methodology/approach The research uses experiments that manipulate pricing, type of service and delivery method. A repeated-measures design was used with a sample of 396 participants. Findings Free (as opposed to cost or full price) service trials were more likely to be accepted, ...
6 CitationsSource
#1Steve Ogden (Deakin University)H-Index: 2
#2Stella Minahan (Deakin University)H-Index: 11
Last. David Bednall (Deakin University)H-Index: 8
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ABSTRACTPromotional competitions remain underresearched with only limited conceptualization of campaign design (framing) options evident. Our research addresses the following questions: What are the specific framing options available to campaign planners? What framing strategies should decision-makers apply to optimize campaign performance against promotional aims and objectives? We analyze a sample of promotional competition campaigns in the Australian market to identify the range of specific f...
2 CitationsSource
#1Lisa McQuilkenH-Index: 12
#2Nichola RobertsonH-Index: 14
Last. David BednallH-Index: 8
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#1David Bednall (Deakin University)H-Index: 8
#2Marie Ashwin (École de management de Normandie)H-Index: 3
Last. Alan Hirst (LSBU: London South Bank University)H-Index: 4
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Survey evidence is often adduced in trademark proceedings (Corbin & Gill, 2008) to test for passing off (Hoek & Gendall, 2003; Swann, 2008) and to see whether a name or symbol is generic. This paper focuses on a third area, whether a word, symbol or color acts as a badge of origin for a brand (Jones, 1988 -1989), thus allowing their registration as a trade-mark. Past papers have reviewed faults with previous studies and given guidelines for the future (Gough, 2008; Hoek & Gendall, 2003; Morgan, ...
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#1Lisa McQuilkenH-Index: 12
#2Nichola RobertsonH-Index: 14
Last. David BednallH-Index: 8
view all 5 authors...
Purpose The purpose of this paper is to test the efficacy of disclosing unit pricing and increasing the type size of complex terms and conditions in advertising. This is in line with recommendations made by global telecommunications regulators, including in Australia, to protect consumers in selecting mobile plans. Design/methodology/approach The authors employed a 2 (unit price disclosed: no, yes)×3 (type size: nine-, 12- and 15-point terms and conditions) full factorial, between-subjects exper...
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#1David BednallH-Index: 8
#2Micaela SpiersH-Index: 1
Last. Michael J ValosH-Index: 13
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This is a Report on research which investigated methods to encourage business compliance with requests from the Australian Bureau of Statistics to participate in a business survey relating the Management Capabilities.
#1David BednallH-Index: 8
#2Cuc NguyenH-Index: 6
This document provides guidelines for the Victorian Auditor-General's Office when it comes to propose or evaluate social research in the areas of sampling, questionnaires, interviews, focus groups, consulting with a group, descriptive and inferential statistics, document reviews and non-participatory observation.
#1David Bednall (Monash University)H-Index: 8
#2Ian Walker (Monash University)H-Index: 27
Last. David Curl (Monash University)H-Index: 1
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Faced with declining funds from government and the public, charities have increasingly sought support from business organizations (Industry Commission, 1995). Three main types of support have been sought, namely donations, sponsorship and coalignments (commercial business deals, e.g. licensing the use of a logo). Organizations can provide either money or in-kind support, such as goods, services and staff time.
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#1Huong Le (Deakin University)H-Index: 16
#2David Bednall (Deakin University)H-Index: 8
Last. Yuka Fujimoto (Deakin University)H-Index: 15
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