Jose Luis Munuera-Alemán
University of Murcia
Multiple-criteria decision analysisAdvertisingRisk analysis (engineering)Product designProduct engineeringComplementary goodProduct (category theory)Corporate brandingBusinessBrand awarenessPsychologyMarketingEmpirical evidenceCognitionConstruct (philosophy)Market analysisOrder (exchange)ManagementNew product developmentProcess managementSurvey data collectionBrand equityOperations managementConsumer behaviourJob satisfactionMeasure (physics)Human capitalLoyaltyFormalityReciprocalScale (ratio)Quality (business)Context (language use)Brand loyaltyAmbiguityTechnical feasibilityIndex (economics)Brand trustFormative measurementSchedule (project management)Industrial organizationComputer scienceFormative assessmentSample (statistics)ReputationProduct managementResource (project management)Role conflictKnowledge managementBrand managementCompetitive advantageProduct proliferationScheduleBrand extensionSocial psychologyNetwork effectSpurious relationship
11Publications
7H-index
1,370Citations
Publications 11
Newest
Background. It is undeniable that human capital is a highly valued resource in today’s increasingly competitive and interconnected world. Management education involving decision-making is a fundame...
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#1María Pemartín (University of Murcia)H-Index: 4
#2Gregorio Sánchez-Marín (University of Murcia)H-Index: 13
Last. Jose Luis Munuera-Alemán (University of Murcia)H-Index: 7
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AbstractSince new product development (NPD) collaborations with external partners have become the next generation in NPD practices, relationship promoters have become especially relevant as key contributors to the success of this type of inter-organisational collaboration. To realise successful outcomes in NPD collaborations, partners face the challenge of effectively integrating the role of relationship promoter into their existing and essential relationships of trust. It is within this context...
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#1María Pemartín (University of Murcia)H-Index: 4
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Although NPD collaboration with external partners has become the next generation in NPD practice, the discussion concerning how to organize collaboration so as to obtain better results is far from over. Since communication is the most important element in successful interfirm exchange, this study focuses on the impact of collaborative communication and its facets—frequency, formality, reciprocal feedback, and rationality—on NPD collaboration results. In order to explain how collaborative communi...
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#1Francisco-Jose Molina-Castillo (University of Murcia)H-Index: 15
#2Roger J. CalantoneH-Index: 96
Last. Jose Luis Munuera-Alemán (University of Murcia)H-Index: 7
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Product quality is a critical competitive issue when launching new products. However, the product quality construct has been measured inconsistently in prior research, with researchers often not considering multiple components of quality. Thus, results may not be comparable across studies, and when dimensions of quality are excluded, relationships found between quality and other constructs may be spurious. As a response, we develop a formative measurement approach to product quality. The compone...
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#1Francisco-Jose Molina-Castillo (University of Murcia)H-Index: 15
#2Jose Luis Munuera-Alemán (University of Murcia)H-Index: 7
Last. Roger J. Calantone (MSU: Michigan State University)H-Index: 96
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Research about the critical drivers of new product success is perhaps one of the thorniest issues confronting academic research in the field. Among them, product quality is considered a crucial element to obtain a competitive advantage. However, empirical evidence suggests low returns on product quality investments in new products, and consequent manager claims for an explanation of whether quality investments are fruitful for the firm. Recently, a new research stream has suggested that the role...
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#1Ana I. Rodríguez-Escudero (University of Valladolid)H-Index: 11
#2Pilar Carbonell (York University)H-Index: 11
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The subject of stress and its impact on performance has received limited empirical attention in the new product development field. The present study examines the impact of three work stressors (i.e., role ambiguity, role conflict, and pressure for performance) on team job satisfaction and three dimensions of new product performance: adherence to budget and schedule, product quality, and market success. Data were collected using a cross sectional, Webbased survey among Spanish innovative firms. A...
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Purpose – The most recent literature on competitive advantage views brand equity as a relational market‐based asset because it arises from the relationships that consumers have with brands. Given the fact that trust is viewed as the corner‐stone, as well as one of the most desirable qualities in any relationship, the objective of this study is to analyze the importance of brand trust in the development of brand equity. Specifically, the paper examines the relationships network in which brand tru...
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#1Pilar Carbonell-Foulquié (York University)H-Index: 2
#2Jose Luis Munuera-Alemán (University of Murcia)H-Index: 7
Last. Ana I. Rodríguez-Escudero (University of Valladolid)H-Index: 11
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Based on a sample of 77 highly innovative products, this study examines the usage and the relative importance of a set of go/no-go decision criteria at four major gates of the new product development (NPD) process. The findings reveal that go/no-go criteria can be grouped into five dimensions: strategic fit, technical feasibility, customer acceptance, market opportunity, and financial performance. Strategic fit dimension is mainly applied in approving the new product concept. Technical feasibili...
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