Shantanu Dutta
University of Southern California
120Publications
42H-index
16.3kCitations
Publications 77
Newest
#1Yi Zhao (GSU: Georgia State University)H-Index: 9
#2Sha Yang (SC: University of Southern California)H-Index: 32
Last. Shantanu Dutta (SC: University of Southern California)H-Index: 42
view all 4 authors...
A key feature of online gaming, which serves as an important measure of consumer engagement with a game, is level progression, wherein players make play-or-quit decisions at each level of the game. Understanding users’ level progression behavior is therefore fundamental to game designers. In this paper, we propose a dynamic model of consumer level-progression decisions to shed light on the underlying motivational drivers. We cast the individual play-or-quit decisions in a dynamic framework with ...
#1Botao Yang (LBSU: California State University, Long Beach)
#2Sha Yang (SC: University of Southern California)H-Index: 32
Last. Shantanu Dutta (SC: University of Southern California)H-Index: 42
view all 3 authors...
Many e-commerce platforms provide marketing tools to help their sellers attract customers and enhance user experience. However, there is virtually no theoretical framework or systematic evidence that provides insights to platforms on how their business customers use these marketing tools. In this paper, we develop a theoretical framework and apply it to an empirical setting to understand how business customers choose between two service offerings (Paid-Search and Hot-Shop) provided by an e-comme...
#1Madhubalan Viswanathan (LMU: Loyola Marymount University)H-Index: 3
#2Saravana Jaikumar (IIM-C: Indian Institute of Management Calcutta)H-Index: 6
Last. Shantanu Dutta (SC: University of Southern California)H-Index: 42
view all 4 authors...
Source
#1Saravana Jaikumar (IIM-C: Indian Institute of Management Calcutta)H-Index: 6
#2Shantanu Dutta (SC: University of Southern California)H-Index: 42
Last. Neeraj Sood (SC: University of Southern California)H-Index: 33
view all 3 authors...
With increase in lifestyle diseases such as diabetes, hypertension and heart disease in emerging economies, it is important to understand the impact of acquiring these health issues on household income and consumption. Using a panel data of Indian households, we show that acquiring diabetes, hypertension or heart disease results in increased medical and non-medical expenses for high-income households. However, affected low-income households, to meet their increased medical expenses, had to diver...
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#1Trambak Banerjee (SC: University of Southern California)H-Index: 2
#2Gourab Mukherjee (SC: University of Southern California)H-Index: 9
Last. Pulak Ghosh (IIMB: Indian Institute of Management Bangalore)H-Index: 20
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AbstractWe develop a constrained extremely zero inflated joint (CEZIJ) modeling framework for simultaneously analyzing player activity, engagement, and dropouts (churns) in app-based mobile freemiu...
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#1Prokriti MukherjiH-Index: 3
#2Ramkumar Janakiraman (USC: University of South Carolina)H-Index: 17
Last. Shantanu Dutta (SC: University of Southern California)H-Index: 42
view all 3 authors...
#1Prokriti Mukherji ('KCL': King's College London)H-Index: 3
#2Ramkumar Janakiraman (USC: University of South Carolina)H-Index: 17
Last. Surendra Rajiv (NUS: National University of Singapore)H-Index: 13
view all 4 authors...
ABSTRACT In August 1997, the U.S. Food and Drug Administration (FDA) allowed brand-specific advertising on television. A simultaneous rise in direct-to-consumer advertising (DTCA) spending and prescription drug sales has resulted in a heated debate among pharmaceutical firms and medical practitioners, as well as in the U.S. Congress and the popular press. One side claims that DTCA creates demand and higher prices for the advertised brands; the other claims that DTCA increases consumer knowledge....
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#1Luis Diestre (IE University)H-Index: 5
#2Nandini Rajagopalan (SC: University of Southern California)H-Index: 26
Last. Shantanu Dutta (SC: University of Southern California)H-Index: 42
view all 3 authors...
In this study we provide evidence that firms considering entering new markets are more likely to appoint directors with experience in those markets; and subsequently, we show that directors' market experience increases the likelihood of new-market entry. Moreover, we explore the presence of constraints in both, acquiring experienced directors and utilizing their experience. Specifically, we find that experienced directors are less likely to join firms with financial restatements in the recent pa...
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#1Stefan Wuyts (Koç University)H-Index: 17
#2Shantanu Dutta (SC: University of Southern California)H-Index: 42
The perspective in alliance research has shifted from the individual dyad to alliance portfolios; a key descriptor of a firm’s alliance portfolio is diversity. Focusing on firms that are confronted with emerging technological fields, the authors examine the consequences of their alliance portfolio’s technological diversity on superior product innovation. The literature has not been conclusive about the consequences of portfolio diversity. The authors examine the nature of the effect of portfolio...
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#1Hernan A . Bruno (Ad: INSEAD)H-Index: 2
#2Hai CheH-Index: 10
Last. Shantanu Dutta (SC: University of Southern California)H-Index: 42
view all 3 authors...
Abstract The authors study the role of reference price in a setting in which both the price and the quantity are set through personal interaction during the transaction process, such as in business-to-business markets. Most studies on reference price in the marketing research literature focus on consumer packaged goods, for which prices are typically fixed during the shopping trip and the transaction does not involve personal interaction with a salesperson. In this study, the authors study the e...
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