Tony Wijaya
Yogyakarta State University
Self-efficacyAdvertisingService providerInformation technologyMarket segmentationConsumption (economics)BusinessLoyalty business modelBrand awarenessPsychologyMarketingSurvey researchCustomer satisfactionSimple random sampleConsumer behaviourValue (ethics)Value (economics)Test (assessment)IndonesianIslamic marketingAntecedent (grammar)Antecedent (logic)PopulationBehavior controlAcademic communityFood productsMultiple linear regression analysisSocial orientationIslamic bankingPersonal gainInternet usersAnalysis methodHealthy foodAffect (psychology)Confirmatory factor analysisComputer scienceSample (statistics)Organic productEntertainmentSocial mediaFocus groupQuestionnaireValidityStructural equation modelingSurvey methodologySocial psychologyE-commerceEntrepreneurshipModerationDigital marketing
9Publications
2H-index
6Citations
Publications 9
Newest
The e-commerce industry in Indonesia is growing in line with the increasing number of internet users in Indonesia. Unfortunately, many internet users in Indonesia are still unsure about shopping online because of the lack of buyer trust with sellers and service providers. This study aims to identify the factors that influence online shop consumers to conduct transactions online. This research used a questionnaire survey distributed to customers who had ever used an online shop application. The s...
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#1Anas HidayatH-Index: 3
#2Tony WijayaH-Index: 5
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This study aimed to examine the effect of customers’ attitudes, subjective norms, and perceived behavior control on their intention to switch to healthy food products. This research also tested brand awareness as a moderator of customers’ behavioral choices to switch to healthy food products by switching behavior. The study was conducted by distributing a questionnaire. It involved 318 participants and employed partial least square regression as the data analysis method. This study shows the sig...
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#3Tony WijayaH-Index: 5
Last. Anas HidayatH-Index: 3
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#1Tony WijayaH-Index: 5
Last. Anas HidayatH-Index: 3
view all 3 authors...
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The development of information technology has changed daily life patterns that tend towards digital. Differences across generations will result in understanding different behaviors and lifestyles, which are a challenge in this research. Lifestyle is needed in determining market segments of consumer behavior. Lifestyle understanding in Generation Z is expected to provide valuable information in various fields of socio-economic life. These findings are expected to provide an overview for marketers...
1 CitationsSource
#1Tony Wijaya (UNY: Yogyakarta State University)H-Index: 5
#2Sukidjo (UNY: Yogyakarta State University)H-Index: 1
Last. Sunarta (UNY: Yogyakarta State University)H-Index: 1
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Abstract This article presents data that examine the effect of the self-efficacy on the risk-taking propensity, risk-taking propensity and self-efficacy influences affect the entrepreneurial attitude, and the effect of entrepreneurial attitude toward the entrepreneurship intentions. Data collected using a questionnaire adapted from previous scholars. The sample in this research was prospective entrepreneurs who take part in Indonesia entrepreneurship programs and 315 respondents were collected. ...
3 CitationsSource
This study aims to examine the influence of consumer values and lifestyles partially or simultaneously to the purchase intention of herbal medicine in Surakarta-Indonesia. The type of this research is survey research. This study uses primary data collected using questionnaires. The population in this study were consumers who consumed various types of herbal medicine in Surakarta-Indonesia. The sampling technique used was purposive, respondents who already had experience in herbal medicine and ha...
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This study aims to explore consumer motives and barriers related to the consumption of organic products. The research was conducted using survey method. Respondents in this study are fixed consumers of organic products incorporated as members of the Indonesian Organic Community. Data is collected incrementally. Initial data were collected through an open survey, then Focus Group Discussion was conducted to classify the stimulus from consumers. The next data is collected in a closed and analyzed ...
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#1Santi BudimanH-Index: 2
#2Tony WijayaH-Index: 5
This research has purpose to test the influence of communication pattern of parents and children, that is concept and social orientation toward the...
2 CitationsSource