Mehruba Haque
PsychologyMediationPerspective (graphical)LoyaltySocial psychology
1Publications
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Publications 1
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#1Amy Wong (NUS: National University of Singapore)H-Index: 14
This study examines the factors leading to online loyalty, in terms of brand effects (i.e. brand innovativeness and brand love) as well as website effects (i.e. visual appeal, perceived enjoyment, ...
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