Chethana Achar
Northwestern University
TraitPsychologyRegulatory focus theoryConstrual level theoryLung cancer screeningBig Five personality traitsPopulationAffect (psychology)Marketing researchPromotion (rank)Clinical psychologyMedicineSocial psychology
Publications 2
#1John I. Monu (UW: University of Washington)H-Index: 1
#2Chethana Achar (NU: Northwestern University)
Last. Farhood Farjah (UW: University of Washington)H-Index: 21
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Abstract Background Lung cancer screening remains underutilized despite its proven mortality benefit. Health systems have attempted to increase screening awareness through advertising. Psychological theories suggest that construal level (a personal orientation towards the big picture or the details) and regulatory focus (goals emphasizing acquisition of a good, or avoidance of a bad outcome) play a key role in health advertising effectiveness. These theories have not been examined in a screen-el...
#1Chethana AcharH-Index: 3
Last. Meng-Hua HsiehH-Index: 2
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Supplemental Material, jmr.18.0128-File003 for Fear of Detection and Efficacy of Prevention: Using Construal Level to Encourage Health Behaviors by Chethana Achar, Nidhi Agrawal and Meng-Hua Hsieh in Journal of Marketing Research