Sohyun Bae
National Cheng Kung University
Environmental economicsProduct (category theory)Consumption (economics)BusinessMarketingSet (psychology)Set (abstract data type)Content (Freudian dream analysis)Quality (business)Perceived qualityProduct (business)
Publications 3
#1Sohyun Bae (NCKU: National Cheng Kung University)
#2Xiaoyan Liu (SWUFE: Southwestern University of Finance and Economics)H-Index: 2
Last. Sharon Ng (NTU: Nanyang Technological University)H-Index: 9
view all 3 authors...
Deceptive advertising, or advertising that intends to mislead consumers by false claims or incomplete disclosure, is ubiquitous in the marketplace. Though prior research has shown that consumers generally view companies’ deceptive communication as unethical and react to it negatively, anecdotal evidence suggests that some consumers are more accepting of such misleading tactics than others. Delving deeper into this phenomenon, this research examines the role of self-construal on consumers’ respon...
With increased awareness of environmental concerns, companies across industries have begun using recycled materials to manufacture their products. Evidence shows, however, that not all consumers react positively to companies’ efforts to produce recycled content products. To understand that phenomenon, current research focuses on how consumers’ implicit theories (i.e., entity vs. incremental theories) affect their reactions to such products. Because recycled materials are made from waste, entity ...