Syafrizal Helmi Situmorang
University of North Sumatra
StatisticsGender studiesService qualityBusinessPsychologyMarketingShariaUser experience designMobile bankingValue (mathematics)RespondentNet PromoterMiddle classQuality (business)PopulationCustomer experiencePositive correlationNegative emotionMathematicsIslamRelationship marketingSocial psychology
4Publications
0Citations
Publications 5
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#1Martin Siagian (University of North Sumatra)
#2Endang Sulistya Rini (University of North Sumatra)H-Index: 2
Last. Syafrizal Helmi Situmorang (University of North Sumatra)
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Advances in information technology and the widespread use of the internet have changed the method of service delivery. Banks now provide their services through electronic banking (e-banking) channels. Personal computers and cell phones are media where customers can use e-banking services, with the terms “online banking”, “internet banking” and “electronic banking” being used interchangeably. BRImo is the latest application from BRI Mobile that combines the functions of mobile banking, internet b...
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#1Syafrizal Helmi Situmorang (University of North Sumatra)
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#2Syafrizal Helmi Situmorang (University of North Sumatra)
This study investigates net promoter score changes due to the emotional value and experience of middle-class customers. A total of 150 respondents wereselected, while 96 brands were observedbased on the respondent's daily life needs, such as clothes, cafes, gadgets and travels, amongothers. Customers experience was measured by analyzing their interactions with the brands they use. The emotional value was measured by the positive or negative emotion score of each brand. The gap between brand Prom...
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#1Syafrizal Helmi Situmorang (University of North Sumatra)
#2Endang Sulistya Rini (University of North Sumatra)H-Index: 2
Last. Arlina Nurbaity Lubis (University of North Sumatra)H-Index: 5
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