Ridhwan O. Olaoke
Eastern Mediterranean University
AdvertisingHigher educationBusinessBrand equitySocial media
Publications 2
#1Ridhwan O. Olaoke (EMU: Eastern Mediterranean University)H-Index: 1
#2Steven W. Bayighomog (Cyprus International University)H-Index: 4
Last. Mustafa Tumer (EMU: Eastern Mediterranean University)H-Index: 7
view all 3 authors...
This research aims at exploring the nonlinear relationship between brand experience and outcome variables, i.e. consumer satisfaction and brand loyalty. The aim is to demonstrate that increased brand experience does not always lead to positive responses from customers in terms of satisfaction and loyalty drawing from the “too-much-of-a-good-thing” meta-theoretical principle. Data were collected from 274 participants through questionnaires administered randomly in populated areas and further anal...
#1Sabira Sagynbekova (EMU: Eastern Mediterranean University)H-Index: 1
#2Ecem Ince (EMU: Eastern Mediterranean University)H-Index: 1
Last. Uchechukwu Edwin Ukeje (Estonian Entrepreneurship University of Applied Sciences)H-Index: 1
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