Eda Sayin
IE University
AdvertisingConsumption (economics)Corporate social responsibilityBusinessPsychologyCognitive psychologySound (geography)Ambient noise levelReferentFear of crimeOdorFood consumptionPerceived safetyConsumer responseObject (philosophy)Focus (computing)Mental imageCommunicationAnxietySocial psychologyMental representation
Publications 12
#1Sumit Malik (IE University)
#2Eda Sayin (IE University)H-Index: 4
#1Diego Costa Pinto (NOVA: Universidade Nova de Lisboa)H-Index: 11
#2Márcia Maurer Herter (Universidade Europeia)H-Index: 8
Last. Eda Sayin (IE University)H-Index: 4
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Abstract Past research suggests that consumers may negatively evaluate luxury brands that engage in corporate social responsibility (CSR) because they do not perceive a consistency between luxury and ethical consumption (sophistication liability). As luxury is an increasingly relevant industry, it is important to understand how to promote ethical luxury consumption and cleaner production practices in luxury. This article extends previous findings and provides a framework that shows the condition...
9 CitationsSource
#2Eda SayinH-Index: 4
Last. Kriti JainH-Index: 6
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#1Eda SayinH-Index: 4
#2Aradhna KrishnaH-Index: 53
Last. Alain GoudeyH-Index: 4
view all 5 authors...
#1Nilüfer Z. Aydınoğlu (Koç University)H-Index: 7
#2Eda Sayin (IE University)H-Index: 4
The fields of sensory marketing and neuromarketing have evolved in an attempt to understand better how customers’ perceptions, emotions, memories, preferences, choices, and consumption are affected by sensory and unconscious processes, with the intention of appealing to them more effectively. The aim of creating and enriching a holistic customer experience is now more achievable with extensive research insight on the effectiveness of subtle sensory tactics, and through the use of neuroscientific...
2 CitationsSource
#1Diego Costa PintoH-Index: 11
Last. Eda SayinH-Index: 4
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#1Eda Sayin (IE University)H-Index: 4
#2Aradhna Krishna (UM: University of Michigan)H-Index: 53
Last. Alain Goudey (NEOMA Business School)H-Index: 4
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The amount of crime to which individuals are exposed on a daily basis is growing, resulting in increased anxiety about being alone in some public places. Fear of crime usually results in avoidance of places that are perceived to be unsafe, and such avoidance can have negative financial consequences. What can be done to reduce fear in relatively safe public places that are nevertheless perceived as being unsafe? In this paper, we explore the effect of auditory input (type of ambient sound) on per...
25 CitationsSource
#1Eda SayinH-Index: 4
Abstract Purpose We propose that brands with strong associations and dedicated customers may be vulnerable if customers perceive them as exploiting their relationship. Methodology/approach We start by reviewing the literature on brand meaning, brand attachment, brand relationships, and brand transgressions. The extant literature implies that as a result of their willingness to sustain their brand relationship, highly attached consumers will either discount negative information about a brand or a...
13 CitationsSource
#1Aradhna Krishna (UM: University of Michigan)H-Index: 53
#2Maureen Morrin (TU: Temple University)H-Index: 27
Last. Eda SayinH-Index: 4
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The concept of olfactory imagery is introduced and the conditions under which imagining what a food smells like (referred to here as "smellizing" it) impacts consumer response are explored. Consumer response is measured by: salivation change (studies 1 and 2), actual food consumption (study 3), and self-reported desire to eat (study 4). The results show that imagined odors can enhance consumer response but only when the consumer creates a vivid visual mental representation of the odor referent (...
74 CitationsSource