Yi-Chin Wu
National Chung Cheng University
AdvertisingBusinessConsumer behaviourTask (project management)PreferenceSales promotionConsumer researchFood shoppingResearch questionsModeration
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#1Annie Pei-I Yu (CCU: National Chung Cheng University)H-Index: 2
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Last. Yi-Chin Wu (CCU: National Chung Cheng University)H-Index: 1
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Abstract Sharing, which refers to giving something you have to someone else, is one of the most ubiquitous forms of human behavior in the world. Everyone experiences it in various situations, including buying food. Nonetheless, although buying something to share with others is quite common in our daily lives, most consumer research on buying focuses on the condition of “self-use” rather than “sharing.” The main purpose of this study is to investigate the influence of promotional offers on consum...
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