Sean Yim
Pennsylvania State University
Profitability indexCorporate social responsibilityConceptual frameworkPsychologyMarketingModerated mediationThe Conceptual FrameworkFinancial performanceStructural equation modelingMechanism (biology)
Publications 1
#1Sean Yim (PSU: Pennsylvania State University)H-Index: 1
#2Young Han Bae (Penn State Greater Allegheny)H-Index: 5
Last. JaeHwan Kwon (Baylor University)H-Index: 5
view all 4 authors...
Purpose The authors use signaling theory in proposing a conceptual framework that simultaneously incorporates both the mediating effects of corporate reputation (CR) and the moderating effects of marketing capability (MC) into the corporate social responsibility (CSR)–corporate financial performance (CFP) link and theorize a single moderated mediation model. The empirical results of the research confirm the theorized moderated mediation model among the four variables, where a firm’s CR plays a m...
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