Vicki Andonopoulos
University of New South Wales
Prejudice (legal term)Sensory cueAdvertisingBusinessAugmented realityPsychologyIdeologyMarketingCognitive psychologyAnchoringMobile deviceTourismPerceptionValue (mathematics)DisgustFood wastePrideGratitudeContext (language use)ImpulsivityAppeal to emotionMarketing theoryMarketing communicationPractical implicationsField basedMessage framingHuman sexualitySocial psychologyModerationPoliticsDigital marketingHubris
Publications 5
#1Patrick van Esch (USYD: University of Sydney)H-Index: 11
#2Denni Arli (Griffith University)H-Index: 18
Last. Gavin Northey (University of Auckland)H-Index: 11
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Abstract The fourth industrial revolution is making possible augmented reality (AR), which has the potential, among other things, to alter profoundly the ways in which individuals purchase and consume goods. Yet despite significant growth in the AR industry, the impact of this technology on consumers and other stakeholders in the retail environment has been little explored. In particular, the influence of anthropomorphism on consumers’ perceptions of AR in the retail environment remains poorly u...
39 CitationsSource
#1Gavin NortheyH-Index: 11
#2Rebecca DolanH-Index: 10
Last. Michael BarberaH-Index: 1
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This study examines how depictions of gender and sexuality influence consumer attitudes. The findings demonstrate an individual’s political ideology determines their emotional response (disgust) to such advertisements and that it is the resulting emotional response and attitude to the advertisement that act as causal mechanisms responsible for product-related attitudes.
1 Citations
#1Felix SeptiantoH-Index: 13
#2Gavin NortheyH-Index: 11
Last. Liem Viet NgoH-Index: 19
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#1Joya A. KemperH-Index: 10
#2Gavin NortheyH-Index: 11
Last. Vicki AndonopoulosH-Index: 1
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This research tests a theoretical model in which an emotional appeal (gratitude ‘for having’ vs. ‘not having') is shown to increase consumers’ awareness of food waste issues (consumer intentions, participation, and choice to receive information related to food waste issues.), depending on the associated congruent message framing (gain vs. loss).
1 Citations
#1Michael BarberaH-Index: 1
#2Gavin NortheyH-Index: 11
view all 5 authors...
This research involves two studies examining the effect of visual cues on consumer valuations of a service product. Findings show visual cues have an anchoring effect on perceived value, with the effect being attenuated by a moderator (impulsivity). The presence of a causal mechanism (positive affect) was also determined