Lucy Simmonds
University of South Australia
3Publications
2H-index
41Citations
Publications 3
Newest
#1Lucy Simmonds (UniSA: University of South Australia)H-Index: 2
#1Lucy Simmonds (UniSA: University of South Australia)H-Index: 3
Last. Steven Bellman (UniSA: University of South Australia)H-Index: 27
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3 CitationsSource
#1Lucy Simmonds (UniSA: University of South Australia)H-Index: 3
#1Lucy A Simmonds (UniSA: University of South Australia)H-Index: 5
Last. Svetlana Bogomolova (UniSA: University of South Australia)H-Index: 14
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Abstract For advertisers, attracting attention to video marketing stimuli is paramount to building and refreshing consumers' brand memories and increasing their propensity to purchase. Research has demonstrated brand users are more likely to recall advertising, possibly suggesting a brand's commercials draw more attention from current users than potential new customers. Testing whether prior brand usage moderates the effect of visual attention on recall, infrared eye-tracking collected fixation ...
6 CitationsSource
#1Philippa Middleton (Boston Children's Hospital)H-Index: 69
#2Caroline A Crowther (University of Auckland)H-Index: 84
Last. Lucy Simmonds (UniSA: University of South Australia)H-Index: 2
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Background The optimal glycaemic control target in pregnant women with pre-existing diabetes is unclear, although there is a clear link between high glucose concentrations and adverse birth outcomes. Objectives To assess the effects of different intensities of glycaemic control in pregnant women with pre-existing type 1 or type 2 diabetes. Search methods We searched the Cochrane Pregnancy and Childbirth Group's Trials Register (31 January 2016) and planned to search reference lists of retrieved ...
33 CitationsSource